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William Russell

Awards & Accreditations

One thing everyone knows us by is the way we work. By putting our members at the heart of everything we do, we’re creating an insurance experience that’s personal, sustainable and transparent. We’re proud to showcase the awards we’re winning in recognition of our exceptional service—along with the accreditations that demonstrate our commitment to high standards, and the industry associations we’re trusted to be part of.

William Russell Awards

2025


COVER Customer Care Awards 2025

FINALIST

Cover Customer Care Awards 2025

We’re thrilled to have been announced as finalists in two categories for the 2025 COVER Customer Care Awards: Outstanding Claims Management Team and Outstanding Underwriting Team.

The Customer Care Awards recognise providers that are making a difference in creating good customer outcomes. We’re so incredibly proud of our teams and the empathy, expertise, and personal touch they bring to their roles every single day.

International Adviser’s Global Financial Services Awards

FINALIST

International Adviser’s Global Financial Services Awards 2025

We’ve been shortlisted for International Private Health Insurer of the Year at the IA Global Financial Services Awards 2025!

These prestigious awards are based on nominations from advisers and wealth managers around the world and recognise excellence across the global financial services industry.

William Russell are finalists at the UK Health & Protection Awards 2025

FINALIST

UK Health & Protection Awards 2025

We’ve been shortlisted for the UK Health & Protection Awards for in the Best Individual International Health Insurance Provider!

These awards showcase excellence in the health and protection insurance sector and celebrate outstanding work and innovation within the industry.

Modern Claims Awards 2025 - Major Loss Award - Highly Commended

HIGHLY COMMENDED

Modern Claims Awards 2025

We’re incredibly proud to be awarded Highly Commended for the Modern Claims Awards 2025 – Major Loss Award! These prestigious awards celebrate excellence in the claims industry, recognising both rising and established leaders.

The Major Loss Award highlights exceptional service in handling complex or unprecedented claims, showcasing the dedication and expertise required to provide reassurance, settle claims efficiently, and support members in difficult times.

Cover Women In Protection & Health Awards 2025 - Qian Huang

SHORTLISTED

Cover Women In Protection & Health Awards 2025

We’re proud to share that Qian Huang, our International Claims Manager, has been shortlisted in the Woman of the Year: Claims category.

These awards celebrate the women driving positive change and championing excellence across the protection and health insurance industry. Qian’s nomination recognises her dedication to delivering timely, sensitive, and trusted support to our members during life’s most challenging moments.

2024


Platinum Trusted Service Award 2024

WINNER

Feefo Platinum Trusted Service Award 2024

We’ve retained our prestigious Platinum Trusted Service Award for outstanding customer service. We’re committed to delivering the highest quality of service in 2024.

Find Out More

2023


Health & Protection Finalist 2023

FINALIST

UK Health & Protection Awards 2023

Shortlisted for Best International Individual Health Insurance Provider and Best International Group Health Insurance Provider.

These awards celebrate excellence in professional standards and innovation shown by intermediaries and providers to individuals and corporate customers across the disciplines of private medical insurance, wellbeing and financial protection.

Feefo Platinum Award

WINNER

Feefo Platinum Trusted Service Award 2023

This award is the most prestigious of the Trusted Service Awards, only given to companies that deliver the very best for their customers and place them at the heart of everything they do – year after year.

SHORTLISTED

Retention & Loyalty

Shortlisted for Modern Insurance Magazine’s Insurance CX Awards for Retention & Loyalty.

The Insurance CX Awards recognise and celebrate customer service success in the insurance and broker markets. The Retention & Loyalty category recognises how William Russell inspire customer loyalty through our customer experience and our commitment to strengthen and maintain these relationships.

2022


Health and Protection Awards 2022 - Best International Individual Healthcare Provider - Winner

WINNER

Best International Individual Healthcare Provider

William Russell have been named “Best International Individual Healthcare Provider” at the 2022 UK Health & Protection Awards.

The awards celebrate excellence in professional standards and innovation shown by intermediaries and providers to individuals and corporate customers across the disciplines of private medical insurance, wellbeing and financial protection.

Find Out More

Cover Customer Card Awards - Finalist - 2022

FINALIST

Outstanding Marketing Team

Finalists at the COVER Magazine Customer Care Awards for Outstanding Marketing Team.

The Customer Care Awards provide a chance to recognise teams who are truly making a difference behind the scenes at insurers and service providers.

Feefo Gold Award 2022

WINNER

Feefo Gold Trusted Service Award 2022

The Feefo Gold Trusted Service Award is an independent seal of excellence. It recognises businesses that consistently deliver a world-class user experience and dedication to providing outstanding customer service.

2021


WINNER

International Intermediary / Affinity Partner Of The Year

The ITIJ Awards are the leading accolade for the global travel and health insurance industry, rewarding companies that go above and beyond to serve their customers and clients and drive forward positive change in the industry, showcasing excellence and innovation across all sectors that serve global travellers.

Our accreditations

Accredited by respected industry bodies, we’re recognised for meeting rigorous standards of service, governance, and professionalism.

Financial Conduct Authority

Financial Services & Markets Authority

ISO27001

Cyber Essentials

Cyber Essentials Plus


Associations

We’re committed to staying connected and informed through our membership with respected industry associations.

The Forum For Fraud Investigators

Association of International Medical Insurance Providers

Proud Member Of Family Business UK

 

Learn more about us

Read More
William Russell brand illustration showing a members - founding story

International Health Insurance Companies Aren’t Serving Customers Well. Here’s How We’re Fixing It

Find out how William Russell are offering a better standard of international health insurance.

Read More
What Is Our Approach To Good Customer Service?

What Is Our Approach To Good Customer Service?

Find out some of the things we do differently which contribute to our award-winning customer experience.

Read More
What Is Health And How Does Insurance Protect It?

What Is Health And How Does Insurance Protect It?

We take a look at how insurance can help protect your health while living as an expat.

Read More
Why Our Members Stick With Us & Why You Should Too

Why Our Members Stick With Us & Why You Should Too

Insurance policy renewals are all too often impersonal. Find out how we are making a difference to our members.

What our members say about us

We’re so proud of all our award wins which officially recognise our commitment of putting our members at the heart of everything we do. But at William Russell, we let our members do the talking. To show you we really mean it, we’ve interviewed expats from around the world who’ve purchased a plan with us to find out more about their experiences.

William Russell member, Andrew, sitting in front of the sea
Andrew

William Russell have always been very sympathetic and extremely helpful. I never had any issues with William Russell – Reimbursements/Letters of Guarantee were always prompt. It was an excellent service – no issues, no questions and no delays.

Yvonne - William Russell Member
Yvonne & Roger

I felt really, really supported, being able to write an email and knowing the person I sent it to was the one who would read and reply to it. I feel appreciated for being a member for so many years. And now that I’ve retired, I’ve even been given a discount on my health insurance package, which I’m grateful for.

Member Stories - Faisal
Faisal

What comes across strongest is the humanitarian aspect of William Russell…. always looking for the best treatment options for its members and not being too concerned with the cost issues. Had I not been air evacuated to the Nairobi Hospital when I was, I very likely would not have been around today. Thank you William Russell.

Cheerful man reading emails on his laptop working remotely in a cafe in Spain
Edan

I liked that I could speak to a human being at the end of the phone. I just prefer dealing with someone directly. For me, in particular, it was very important to deal with someone regulated by a regulator as recognised and reputable as the FCA (the Financial Conduct Authority in the UK).

William Russell member, Chris
Chris

What makes William Russell stand out from other providers is their great service, international coverage, and the ability to pick the plan that fit our lifestyle. When we first signed up we were dating and traveling the world, then married and pregnant, and now have two beautiful boys and we have been able to pick plans that best suit our needs.


See why we’re award-winning—explore our plans today

Our Plans

30-day money back guarantee

If you’re not happy with your insurance policy or the service we provide, and you haven’t yet made a claim, then we’ll refund the premium you’ve paid—no questions asked.

Award-winning service

We put our members at the heart of everything we do. We’re proud of our award-winning customer service and our members rate it highly.

Backed by Allianz

The insurer behind our policies is an insurance company in the Allianz group – one of the world’s largest financial services groups.

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